Find your perfect style at DNA
Explore our collection of quality apparel and personalized styling guidance. We help you look and feel your best.
Everything you need to look and feel your best
DNA offers curated clothing selections and personalized styling guidance to help you discover pieces that match your style and budget.
Curated clothing selection
Hand-picked apparel across multiple styles, sizes, and price points for everyday wear and special occasions.
Personal styling consultations
One-on-one guidance to identify pieces that work for your body type, lifestyle, and personal aesthetic.
Wardrobe building advice
Learn how to mix and match pieces, invest in essentials, and build a capsule wardrobe that works for you.
Seasonal styling updates
Stay current with seasonal trends and get recommendations on refreshing your closet throughout the year.
In-store shopping assistance
Browse with support from our team who can answer questions, offer recommendations, and help you find your size.
Quality clothing and styling tailored to you
At DNA, we offer curated apparel and personalized styling advice to help you find pieces that fit your style and budget.
See our clothing and styling in action
From curated collections to personalized styling sessions, DNA brings quality apparel and expert guidance to your wardrobe.
What our customers say about DNA
Found exactly what I was looking for at DNA. Great selection and the styling advice helped me put together outfits I actually wear.
Aida K.
Regular customer
The quality of the clothing is really solid, and the prices are fair. DNA has become my go-to spot for everyday wear.
Bekhzod T.
DNA customer
I appreciate how much the team knows about what works. They actually listen and don’t just push whatever’s on sale.
Nazira M.
Styling client
New to shopping at DNA but impressed. Good range of styles and pieces that fit well. Will definitely be back.
Dias A.
First-time shopper
Clear pricing for every service
Choose the service that fits your needs. DNA offers flexible options for clothing purchases and styling guidance.
Standard clothing purchase
From 500 som
per itemBrowse and buy quality apparel from our curated collection. Perfect for everyday wear and essentials.
Wide selection
Flexible sizing
Quality fabrics
Personal styling session
2500 som
per sessionOne-on-one guidance to find pieces that match your style. Includes recommendations tailored to you.
Personal consultation
Style advice
Custom recommendations
Follow-up support
Seasonal wardrobe refresh
7500 som
per packageComplete wardrobe update for a new season. Includes shopping assistance and styling tips.
Full wardrobe assessment
Seasonal shopping plan
Mix-and-match guidance
Special occasion styling
5000 som
per eventFind the perfect outfit for any event. Our team helps you look and feel confident.
Event-specific selection
Styling tips
Outfit coordination
Common questions about our services
Explore answers to your questions about our collections and styling services, or connect with our team for personalized assistance.